Do you read social media marketing case studies for inspiration? Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car — so they all really worked at it!
Airbnb Case Study Analysis & Solution
Closing the Experience Gap – Airbnb Design
The founders rented out an air mattress in their living room - a cheap alternative for guests who needed to save money staying in San Francisco and an additional income source for the hosts to help pay their rent in one of the most expensive cities in the US. In the last 12 years, Airbnb has grown to an ample competitor for even the largest hotels chains and online travel agencies. We will structure the discussion of their business model through the elements of the business model canvas , a popular strategy tool. The key sides of their platform for Airbnb are guests and hosts. Broadly speaking, we distinguish between value propositions for 1 guests, 2 hosts and 3 both. The latter affects those moments where guests and hosts transact with each other.
How Airbnb Capitalised on Opportunities To Become A Billion Dollar Business
These fights are looking more and more like political campaigns. The Economics and Statistics Administration of the U. One central area of argument relates to whether the sharing economy is simply bringing more wage-earning opportunities to more people, or whether its net effect is the displacement of traditionally secure jobs and the creation of a land of part-time, low-paid work. While the conclusions about the overall effects of this sector are anything but clear, even as more data pour in, it is worth digging into the available literature and knowing the centers of research debate and lines of argument.
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