Nobody does what you do better than you, but … what is it that you do again? You might have trouble describing your business in one sentence or find yourself at a loss for words when writing a company description. Knowing how to write a company description for a business plan helps you communicate with lenders, investors, employees, and potential customers. You put a lot of thought into your original business concept. Now you need to know how to succinctly describe your business. A company description is just one part of your small business plan.
Sample Business Plan
Choose a business structure
Tasks, to-do lists, meetings, and more. Amidst that rush, the idea of writing a good business plan—much less following a business plan template—often feels time-consuming and intimidating. After all, when done right, business plans have enormous payoffs. And yet, more than 1 in 10 prospective business owners said they do not intend to write a business plan. Bplans worked with the University of Oregon to compile and analyze research around the benefits of business planning. It communicates who you are, what you plan to do, and how you plan to do it.
How to Write a Company Description for a Business Plan
Two common misconceptions about business plans are that a business needs just one, and that there is one type of business plan that suits all businesses. In reality, companies often need new or amended business plans as they evolve, and the right kind of business plan for any company depends on the its purpose. What type of business plan do you need?
Whatever your reason for writing a business plan, the task will probably still feel like a homework assignment. A business plan is a roadmap describing a business, its products or services, how it earns or will earn money, its leadership and staffing, its financing, its operations model, and many other details essential to its success. Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans are commonly associated with getting a loan. Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor.