Written by Anna D. The empirical research on the impact of pricing strategies on sales volumes is scarce because of the challenges associated with obtaining actual sales data from retailers. This dissertation contributes to bridging this gap in academic knowledge by investigating the influence of pricing methods on the sales volume dynamics in three UK-based, online consumer electronics vendors. The key finding is that the companies experiencing an increase in their sales volumes over the past year followed the same pricing strategy, which combined competitive pricing, discounting and personalised pricing. For the firm employing the mix of competitive pricing, discounting and bundling, the sales volume increase was marginal, despite the overall positive dynamics of online electronics sales in the UK over the past year.
Sony Corp in Consumer Electronics
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The researches show that ethical consumerism is focused on modeling ethical consumer behavior depending on the current models of attitude and behavior. It is analyzed from the study of Johnston et al that the model that is used frequently is Theory of Planned Behavior because it is the theory of attitude and behavior relationships. This theory provides explanation related to behavior, subjective norms, attitudes, perceived behavioral control, and behavior in permanent fundamental arrangement, and behavioral intentions. Bray et al stated that a measure related to the ethical obligation or personal moral must be added to the traditional theory of planned behavior. This is because this theory has been modified in to provide the basis for.
Objective: The objective of this literature review was to summarise current research regarding how consumers seek health-related information from social media. Primarily, we hope to reveal characteristics of existing studies investigating the health topics that consumers have discussed in social media, ascertaining the roles social media have played in consumers' information-seeking processes and discussing the potential benefits and concerns of accessing consumer health information in social media. Methods: The Web of Science Core Collection database was searched for existing literature on consumer health information seeking in social media. The search returned articles, of which 21 met the eligibility criteria following review of full-text documents. Conclusion: Between and , twenty-one studies published explored various topics related to consumer information seeking in social media.
This sentiment has played a significant role in stepping up innovation in the consumer electronics industry over the past decade. The efforts on the part of industry players to promote their innovative products in order to find a foothold in the competitive environment is expected to reflect a steady growth between to The consumer electronics industry is quite dynamic in nature as trends come and go at a faster pace. And so, the market players have been consistently finding different ways to deliver innovation with new functionalities and features since the past years. As a result, the consumer electronics manufacturing companies flourished on the surge in demand for various wearable, smart home, and other consumer electronic devices.