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Case study how to solve
Listerine's Journey -Case- by elliot schmeltz
According to the National Cancer Institute , the symptoms of oral cancer can include bleeding inside of the mouth and loss of teeth. The OCPI website says that the BrushTest is used to determine if a common oral spot contains abnormal cells that may develop into oral cancer. The company claims that in the last 10 years, the BrushTest has helped to prevent more than 21, cases of oral cancer. On the evening of Dec. Are they doing it because they are afraid that Listerine is causing oral cancer? On Feb. According to Hoffman, there were lists -- "lists of dentists that would be perfect for the brush test and lists of dentists who would be the least likely to buy the product.
Case study: Listerine's Customized Video Approach
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Fischman et al. American Journal of Dentistry ;17 1 2. Kerr et al. Quintessance International ;38 8 3. Food and Drug Administration.