Want a successful fundraising letter? Mal Warwick provides a step-by-step approach to writing fundraising letters that generate high returns. In this article, Mal takes you from concept to delivery showing how to make your fundraising letter as good as it can be. Step 1: Marketing Concept Write a complete Marketing Concept, so you'll know the offer you'll be making in the letter. Writing this down will force you to decide how much money to ask for, who will sign your letter, and whether you'll include a donor involvement device such as a survey , a premium, or a deadline — in short, all the things you're writing the letter about. The money raised in this Challenge of Hope will be used to outfit our new shelter, so that 30 more homeless families can find a warm and secure place to sleep in the difficult weeks still to go before winter ends.
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GUIDE: The Basics of Fundraising for a Political Campaign
Sending out fundraising letters might seem like an old-fashioned way to ask for donations , but they can be extremely effective when written correctly! The power of direct mail fundraising is often underestimated. However, with the right tools and tips, physical fundraising letters can be extremely effective for bringing in increased revenue. They can be sent on their own or included in a welcome packet that contains pamphlets, booklets, and additional information. This way, recipients can better understand the urgency behind the donation request and, hopefully, choose to partake in the campaign. Your nonprofit can use donation request letters at any time of the year! However, they are particularly effective toward the end of the calendar year when donors are determining their pre-tax season finances.
Donor Thank-You Letters
This type of fundraising letter is an optimal chance to share your story, show donors the impact they can make with a gift, and gain support for your mission. Continue reading to learn the basics behind writing a fundraising letter and how you can get started. These steps include:. Be sure to personalize your outreach with names so each reader knows you value their individual support.
With sample fundraising letters And templates. This might involve anything from a simple request to a company for a raffle prize, to asking someone to sponsor an entire charity programme, sports team or event. In all cases a carefully targeted, well written letter is vital. Writing good fundraising copy can be a daunting task for some people.